Customer First Award for Excellence

Larry H. Miller Chrysler Jeep Dodge Ram Boise Is a Proud Recipient of FCA's Customer First Award For Excellence

At Larry H. Miller Chrysler Dodge Jeep Ram Boise, we are proud to announce our accomplishment in earning the 2017 Customer First Award for Excellence from FCA. We are recognized as one of only 387 elite dealers across the United States to have proven to provide the highest level of service and sales experience. Our continued growth is dependent upon creating customer loyalty and retention by providing you, our customer, with the most positive and memorable experience we can. We not only strive to provide you with an exceptional buying experience, we aim to provide superior service experiences throughout the life of your vehicle. 

We couldn't have achieved this elite status without all of the support and loyalty of our customers throughout the years. 
Thank you!

The Big Picture

To create a more positive customer experience, and stronger relationships, the Customer First Award for Excellence process addresses five key pillars: 

  • Facility Certification - Facility provides a clean, comfortable environment for customers
  • Performance Measures - Dealership has achieved highest levels of customer-oriented sales and service goals
  • Training Certification - Employees have received the highest level of required FCA-certified training
  • Employee Surveys - Completed to promote the voice of your employees and a customer-driven culture
  • Process Validation - Certified sales and service processes that support excellence in customer handling


Larry H. Miller Chrysler Jeep Dodge Ram Boise

222 Auto Drive
Directions Boise, ID 83709

  • Sales: (208) 639-2390
  • Service: (208) 297-7480
  • Parts: (208) 514-4555

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"We are extremely impressed with the accomplishments these dealerships have been able to achieve in a short amount of time," said Al Gardner, Head of Network Development, FCA - North America. "We gave our dealer body the challenge to join us in focusing on increasing our customer satisfaction, loyalty and service retention and through the core pillars of this initiative, these dealers have shown that it's achievable. These dealerships will be able to proudly differentiate themselves as elite stores by being winners of the inaugural Customer First Award For Excellence. "

Let Us Show You the Customer First Difference 

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