Customer First Award for Excellence

• Facility Certification - Facility provides a clean, comfortable environment for customers
• Performance Measures - Dealership has achieved highest levels of customer-oriented sales and service goals
• Training Certification - Employees have received the highest level of required FCA-certified training
• Employee Surveys - Completed to promote the voice of your employees and a customer-driven culture
• Process Validation - Certified sales and service processes that support excellence in customer handling

"We are extremely impressed with the accomplishments these dealerships have been able to achieve in a short amount of time," said Al Gardner, Head of Network Development, FCA - North America. "We gave our dealer body the challenge to join us in focusing on increasing our customer satisfaction, loyalty and service retention and through the core pillars of this initiative, these dealers have shown that it's achievable. These dealerships will be able to proudly differentiate themselves as elite stores by being winners of the inaugural Customer First Award For Excellence. "